Amanda is recognised as a significant change agent and brand builder within the global media industry.  Not only is she an experienced board-level executive, she has also spent her career spearheading brands into new markets, media and platforms.  She is now singularly focussed on championing transformative and purpose-led ideas that inspire a new level of action to solve the major issues facing our Planet and Society.

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Amanda has worked primarily in media for the past 17 years, she founded BBC Earth and led its development into a global brand reaching >1bn around the world, after which, Amanda became the first global CMO for BBC Worldwide/Studios where she was responsible for developing the BBC brand strategy and global brand portfolio internationally. Amanda latterly served as Global CMO for A&E Networks in New York, prior to joining Harrods as their first Chief Marketing and Customer Officer. She is also an adjunct lecturer and teacher of record in Marketing at Lewis & Clark, and is on the Board of Catlin Gabel, the Wildstar Academy, don’t MiND me, The Listening Planet Foundation, and on the Advisory Board of The London Philharmonic. She was previously on the board of the Royal Academy of Music. She is currently also a juror for MIP TVs SDG Awards, organized in partnership with the United Nations to celebrate global media companies having an impact on planet and society.